The detailed version: the exact brushes, combs, blades and products that suit your dog's coat type and condition, with a step-by-step home routine and how often to repeat it.
Tool list matched to coat type, length and matting
Step-by-step routine with timing and frequency
Products chosen for your dog's condition — not a generic shelf
A dull coat or heavy shedding can be more than a grooming issue. We combine what the photo shows with what's known about your breed, and tell you plainly when it's worth a word with your vet.
Signs worth raising with your vet, in plain language
Track signals over time — new, persisting and resolved
Included in the free coat check. Not a diagnostic tool.
Our belief
Why Peppula was born
A dog's coat tells you a lot — if you know how to read it. Dry or dull. Knots forming close to the skin where your brush never quite reaches.
We didn't know how to read it either. Which brush? How often? Is this normal for the breed, or is something wrong? What are the things we should bring to our vet's notice. Thousands of videos, all with someone else's dog and tools we weren't sure we needed. Finding a groomer wasn't simpler either — how do you tell a good one with a safe environment, or know what a fair price looks like?
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So we built what we wanted: one photo, one straight answer. What's in your dog's coat right now. What it needs. What it should cost. And which two tools actually suit that coat, not the forty on the shelf.
Built in Belgium, for dogs and the people who love them.
Why owners use Peppula
UNDERSTANDING
“Understand what your dog’s coat actually needs.”
Get a free coat analysis from just one photo. Upload more for even better results
What your dog's coat really means and how to care for it at home.
INFORMED
“Walk into any salon able to talk to your groomer as an informed client.”
A fair price range before you book
Know exactly what to ask for
Stay on top of your breed's common health flags.
CLARITY
“Keep the coat good with the right tools for this dog.”
A grooming routine that fits the coat
The exact tools that suit it
Know exactly what to mention at your next vet visit.
Just ask anything that's on your mind about your dog.
Peppy
Illustrative conversation — real Peppula data
Ever faced this?
Sound familiar?
The moments every dog owner knows — and what changes once you understand the coat.
EVER FACED THIS?
“Why did my groomer charged for this. Am i overpaying”
— DOG OWNER
Not anymore. You see a fair price range before you book — based on breed, coat state and Belgian market guidance.
Peppula explains.
@peppula.pet
EVER FACED THIS?
You wanted a trim but the dog had to be shaved.
— DOODLE OWNER
We cannot save you from disappointment but when a coat is matted, shaving is often the kind choice. You will see it coming, and you would understand why.
Peppula explains.
@peppula.pet
EVER FACED THIS?
You bought the brush the shop recommended but it did not work out for the dog's coat.
— FIRST-TIME OWNER
Not anymore. You understand what actually suits the coat and make an informed choice — plus the pro specs your groomer would use.
Peppula explains.
@peppula.pet
EVER FACED THIS?
Between grooms the coat quietly turns into a problem.
— SPANIEL OWNER
Not anymore. A brushing routine that fits, what to watch for, and where matting starts on your dog.
Name, breed if you know it, and your email so we can send the report.
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Photo or questions
Upload one clear photo, or answer a short questionnaire about the coat.
3
Get your coat report
Findings, grooming plan, price range and home care tips — instantly on screen and in your inbox.
Questions owners ask
Is it really free?
Yes. The coat check is free and there's nothing to install. We're building the wider owner app and use this to learn what matters most.
Does this replace my groomer?
Never. It helps you understand the coat and talk to your groomer as an informed client. Your groomer's hands-on judgement always wins.
How accurate is a photo assessment?
It's AI-assisted guidance based on professional grooming standards, not a diagnosis. Always verify in person — with your groomer or your vet for anything medical.
What happens to my photo?
It's used to produce your report and stored securely. We never sell your data. See our privacy policy for details.