One photo of your dog.Know what it says about their wellbeing.

Check your dog's coat

Free · No account · About a minute

Based on industry standardsFCIIPGNDGAAESCCAPBuilt in Belgium

Three ways, one photo

Start with a coat check. Go further with your kit and wellness.

All three start from one photo of your dog: where the coat stands today, the kit to look after it yourself, and the signs worth raising with your vet.

Free · Available now

Coat Check

For owners who want to know where their dog stands.

One photo in, a full plain-language report out. What each finding actually means, grooming guidance and whats a typical groom cost near you.

  • Personalized to your dog's breed, coat and condition
  • Groom cost near you, from real local price ranges
  • Ask Peppy, the built-in chat, anything about the results
EARLY PREVIEW

DIY Grooming Kit

For owners who groom at home themselves.

The detailed version: the exact brushes, combs, blades and products that suit your dog's coat type and condition, with a step-by-step home routine and how often to repeat it.

  • Tool list matched to coat type, length and matting
  • Step-by-step routine with timing and frequency
  • Products chosen for your dog's condition — not a generic shelf
  • What to do yourself and when to see a groomer
EARLY PREVIEW

Wellness Signals

For owners who want to catch things early.

A dull coat or heavy shedding can be more than a grooming issue. We combine what the photo shows with what's known about your breed, and tell you plainly when it's worth a word with your vet.

  • Signs worth raising with your vet, in plain language
  • Track signals over time — new, persisting and resolved
  • Breed-specific notes linked to nutrition and skin
  • Never a diagnosis — a nudge to ask your vet
See your dog's signals

Included in the free coat check. Not a diagnostic tool.

Our belief

Why Peppula was born

A dog's coat tells you a lot — if you know how to read it. Dry or dull. Knots forming close to the skin where your brush never quite reaches.

We didn't know how to read it either. Which brush? How often? Is this normal for the breed, or is something wrong? What are the things we should bring to our vet's notice. Thousands of videos, all with someone else's dog and tools we weren't sure we needed. Finding a groomer wasn't simpler either — how do you tell a good one with a safe environment, or know what a fair price looks like?

So we built what we wanted: one photo, one straight answer. What's in your dog's coat right now. What it needs. What it should cost. And which two tools actually suit that coat, not the forty on the shelf.

Built in Belgium, for dogs and the people who love them.

Why owners use Peppula

UNDERSTANDING

Understand what your dog’s coat actually needs.
  • Get a free coat analysis from just one photo. Upload more for even better results
  • What your dog's coat really means and how to care for it at home.

INFORMED

Walk into any salon able to talk to your groomer as an informed client.
  • A fair price range before you book
  • Know exactly what to ask for
  • Stay on top of your breed's common health flags.

CLARITY

Keep the coat good  with the right tools for this dog.
  • A grooming routine that fits the coat
  • The exact tools that suit it
  • Know exactly what to mention at your next vet visit.

ASK PEPPY 

Not sure where to start? Ask Peppy in plain language.
  • One question routes you to coat, kit or wellness
  • Peppy is your new best friend. Use it to manage your dog's checklist and get answers on how to care for their coat.
  • No account, no setup

How Peppy helps me?

Just ask anything that's on your mind about your dog. 

Peppy

Illustrative conversation — real Peppula data

Ever faced this?

Sound familiar?

The moments every dog owner knows — and what changes once you understand the coat.

EVER FACED THIS?

“Why did my groomer charged for this. Am i overpaying”

DOG OWNER

Not anymore. You see a fair price range before you book — based on breed, coat state and Belgian market guidance.

Peppula explains.

@peppula.pet

EVER FACED THIS?

You wanted a trim but the dog had to be shaved. 

DOODLE OWNER

We cannot save you from disappointment  but when a coat is matted, shaving is often the kind choice. You will see it coming, and you would understand why.

Peppula explains.

@peppula.pet

EVER FACED THIS?

You bought the brush the shop recommended but it did not work out for the dog's coat.

FIRST-TIME OWNER

Not anymore. You understand what actually suits the coat and make an informed choice — plus the pro specs your groomer would use.

Peppula explains.

@peppula.pet

EVER FACED THIS?

Between grooms the coat quietly turns into a problem.

SPANIEL OWNER

Not anymore. A brushing routine that fits, what to watch for, and where matting starts on your dog.

Peppula explains.

@peppula.pet

START HERE

One photo. One minute. The whole coat story.

Free, no account, no app to install.

How it works

Three steps, about a minute

1

Tell us about your dog

Name, breed if you know it, and your email so we can send the report.

2

Photo or questions

Upload one clear photo, or answer a short questionnaire about the coat.

3

Get your coat report

Findings, grooming plan, price range and home care tips — instantly on screen and in your inbox.

Questions owners ask

Is it really free?

Yes. The coat check is free and there's nothing to install. We're building the wider owner app and use this to learn what matters most.

Does this replace my groomer?

Never. It helps you understand the coat and talk to your groomer as an informed client. Your groomer's hands-on judgement always wins.

How accurate is a photo assessment?

It's AI-assisted guidance based on professional grooming standards, not a diagnosis. Always verify in person — with your groomer or your vet for anything medical.

What happens to my photo?

It's used to produce your report and stored securely. We never sell your data. See our privacy policy for details.

Curious what your dog's coat is telling you?

One photo. One minute. A full coat report, free.

Check your dog's coat